Local
—
We were invited to pitch ideas to a major supermarket brand to encourage their customers to reduce their carbon footprint whilst shopping in-store. Our idea was ‘Local’ an indoor farmers market. All produce would be locally supplied within a 25 mile radius from any one store. All produce was to be organic with minimal recyclable packaging. The identity represents the brand being at the heart of the community, the 25 mile radius and a more sustainable planet.
—
We were invited to pitch ideas to a major supermarket brand to encourage their customers to reduce their carbon footprint whilst shopping in-store. Our idea was ‘Local’ an indoor farmers market. All produce would be locally supplied within a 25 mile radius from any one store. All produce was to be organic with minimal recyclable packaging. The identity represents the brand being at the heart of the community, the 25 mile radius and a more sustainable planet.
