Mindfull Meals
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Mindfull Meals was created by a trio of life-loving, diet-averse, time-poor friends who for many years believed that healthy eating involved low calorie, tasteless food or shakes that left us hungry and bored! I was invited to pitch some creative ideas and this one was chosen instantly. The brief was that it had to be simple, bold with minimal packaging. It also had to have enough flexibility to use on their social media campaigns. The creative chosen works on two levels: Mm... what can I eat today? and Mm... that was delicious.
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Mindfull Meals was created by a trio of life-loving, diet-averse, time-poor friends who for many years believed that healthy eating involved low calorie, tasteless food or shakes that left us hungry and bored! I was invited to pitch some creative ideas and this one was chosen instantly. The brief was that it had to be simple, bold with minimal packaging. It also had to have enough flexibility to use on their social media campaigns. The creative chosen works on two levels: Mm... what can I eat today? and Mm... that was delicious.
