Fused & Fired
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Originally, the designer and creator, Sarie Miell, used a firing process to create
her range of dichroic glass jewellery. The mark uses Rotis Sans which was chosen for its unusual ampersand, It was redrawn to create a fluid yet solid mark. The identity also uses a simple colour palette to show case the jewellery in its best light. Since its launch, Sarie has expanded her range to incorporate other precious metals and techniques and is now sold in numerous outlets around
the country.
—
Originally, the designer and creator, Sarie Miell, used a firing process to create
her range of dichroic glass jewellery. The mark uses Rotis Sans which was chosen for its unusual ampersand, It was redrawn to create a fluid yet solid mark. The identity also uses a simple colour palette to show case the jewellery in its best light. Since its launch, Sarie has expanded her range to incorporate other precious metals and techniques and is now sold in numerous outlets around
the country.
