Don't believe the type
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The client had seen their clients become the target for racism, victimisation and the subject of lies in the press. Because of the negative messages and lies, they were finding it difficult to attract younger, more active members and funding. My team developed a high impact campaign strategy and brand. It is designed to work as a rallying cry and the look and feel is derived from a representation of activist, protest graffiti in the form of a stencil toolkit.
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The client had seen their clients become the target for racism, victimisation and the subject of lies in the press. Because of the negative messages and lies, they were finding it difficult to attract younger, more active members and funding. My team developed a high impact campaign strategy and brand. It is designed to work as a rallying cry and the look and feel is derived from a representation of activist, protest graffiti in the form of a stencil toolkit.
