Soul Spectrum Radio (SSR)
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Online cloud based radio stations are rapidly on the increase. SSR came to me to provide them with a flexible identity that showcases the extent of their music catalogue. As the station will be on air and online constantly the identity had to be flexible enough to maintain listener interest and if possible retain customer loyalty. We also worked closely with the client to create all their messaging, adverts, an online presence and all marketing and sales collateral.
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Online cloud based radio stations are rapidly on the increase. SSR came to me to provide them with a flexible identity that showcases the extent of their music catalogue. As the station will be on air and online constantly the identity had to be flexible enough to maintain listener interest and if possible retain customer loyalty. We also worked closely with the client to create all their messaging, adverts, an online presence and all marketing and sales collateral.
